MARKETING MGMT, RES, AND ANALYSIS (MKT 767)

Term: 2020-21 Summer

Faculty

John R Satterfield IIIShow MyInfo popup for John R Satterfield III

satterfield@gbc.edu

Office Hours:

I am an adjunct faculty member, so I don't have an office on campus.  If you wish to meet outside of class, I'll be happy to do so.  Just contact me during class, through email or phone.  

Contact Info:

My GBC email is satterfield@gbc.edu 

My personal email is john.r.satterfield@verizon.net

My home phone is 302-836-4304.

My mobile phone is 302-545-3329.

 

Schedule

Sat, 9:00 AM - 2:00 PM (5/3/2021 - 6/19/2021) Location: M FC 35

Description

This course will provide students with the opportunity to view the marketing process holistically and use research and analysis to effectively maximize impact. Students will estimate viable marketing segments, select target markets, create positioning statements, research differentiation strategies and design price, promotion, and placement choices. This is done by constructing programs based on consumer behavior theory. Students will be using sampling, qualitative research design, survey construction and analysis, and appraising results of analysis to maximize results in organizations. Prerequisite: MGT 781