MKT 626 ONL 01 - INTERNATIONAL MARKETING

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INTERNATIONAL MARKETING (MKT 626)

Term: 2021-22 Summer

Faculty

Dr. Scott Glenn
Dr. Scott GlennShow MyInfo popup for Dr. Scott Glenn

Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

Monday-Thursday (9:00 A.M. to 11:30 A.M.)

Note: By Appointment

Schedule

Sat, 9:00 AM - 6:00 PM (5/2/2022 - 6/18/2022) Location: M FC OL

Description

The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The course examines specific issues involved in entering overseas markets and in conducting marketing operations on an international as opposed to a ?domestic? scale. Attention is focused on cultural similarities and differences and the variability of the marketing environment around the world; the basics of international trade and economics; and managing the major elements of the international marketing process.

Prerequisite(s): MKT 615