Description
This course outlines how executives can apply innovative strategies in entrepreneurial/intrapreneurial ventures by designing new products, services, processes, organizational structures, and business models. The students apply and consider several variables that influence entrepreneurship/intrapreneurship within an organization to analyze the most effective ways to not only create change in an organization, but install systems to greatly increase the likelihood of this change being lasting. Students will generate organizational plans to manage innovation and change initiatives over long periods of time and measure the results of these changes. Prerequisite: BUS 764