SPORTS MARKETING (SPM 403)

Term: 2021-22 Fall

Faculty

Dr. Scott GlennShow MyInfo popup for Dr. Scott Glenn

glenns@gbc.edu

Office Hours

• Start Date: Jan 12 2016 7:00AM
• End Date: Jan 12 2016 8:30PM
• Single Date: Jan 1 1753 12:00AM
• Weekly Days:
• Note:

Office Hours

• Start Date: Jan 12 2016 7:00AM
• End Date: Jan 12 2016 8:30PM
• Single Date: Jan 1 1753 12:00AM
• Weekly Days:
• Note:

Office Hours

• Start Date: Jan 12 2016 7:00AM
• End Date: Jan 12 2016 8:30PM
• Single Date: Jan 1 1753 12:00AM
• Weekly Days:
• Note:

Office Hours

• Start Date: Jan 12 2016 7:00AM
• End Date: Jan 12 2016 8:30PM
• Single Date: Jan 1 1753 12:00AM
• Weekly Days:
• Note:

Office Hours

• Start Date: Jan 12 2016 7:00AM
• End Date: Jan 12 2016 8:30PM
• Single Date: Jan 1 1753 12:00AM
• Weekly Days:
• Note:

Office Hours

Monday-Thursday (9:00 A.M. to 11:30 A.M.)

Note: By Appointment

Schedule

Tue-Thu, 12:00 PM - 2:30 PM (10/11/2021 - 11/23/2021) Location: M FC 24

Description

This course will help students apply the fundamental principles and practices of marketing to sports and leisure management. Students will learn to utilize the theoretical and practical application of marketing to professional and collegiate sports and the leisure industry. Students will explore the unique aspects of sports marketing compared to traditional marketing and there will be an overview of how to market sports and how sports can be utilized to market other products.