MKT 767 IS - MARKETING MGMT, RES, AND ANALYSIS

Help

MARKETING MGMT, RES, AND ANALYSIS (MKT 767)

Term: 2022-23 Summer

Faculty

Dr. Scott Glenn
Dr. Scott GlennShow MyInfo popup for Dr. Scott Glenn

Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

Monday-Thursday (9:00 A.M. to 11:30 A.M.)

Note: By Appointment

Description

This course will provide students with the opportunity to view the marketing process holistically and use research and analysis to effectively maximize impact. Students will estimate viable marketing segments, select target markets, create positioning statements, research differentiation strategies and design price, promotion, and placement choices. This is done by constructing programs based on consumer behavior theory. Students will be using sampling, qualitative research design, survey construction and analysis, and appraising results of analysis to maximize results in organizations. Prerequisite: MGT 781