MKT 627 Q - CURRENT TOPICS IN MARKETING

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CURRENT TOPICS IN MKTG (MKT 627)

Term: 2019-20 Summer

Faculty

Dr. Scott Glenn
Dr. Scott GlennShow MyInfo popup for Dr. Scott Glenn

Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

Monday-Thursday (9:00 A.M. to 11:30 A.M.)

Note: By Appointment

Schedule

Sat, 9:00 AM - 6:00 PM (6/22/2020 - 8/15/2020) Location: M FC 25

Description

The marketing environment is changing fast. These new marketing changes signify a brand new world of proliferating opportunities and proliferating threats. Technological advances are a double-edged sword. They create opportunities and they destroy opportunities. Savvy companies recognize that a major revolution is taking place in markets and marketing. This course will cover current-event articles, case exercises, marketing Internet resources/helpful sites, and videos to illustrate how current developments in marketing and marketing concepts affect the real business world. The course will also show how the World Wide Web and E-Commerce are dramatically altering the marketing landscape. At the same time, this course continues to build on fundamental principles of marketing.

Prerequisite(s): MKT 615