INTERNATIONAL MARKETING (MKT 626)

Term: 2022-23 Fall

Faculty

Dr. Jooa BaekShow MyInfo popup for Dr. Jooa Baek

baekj@gbc.edu

Office Hours: Spring 2023 (January 9 to May 5, 2023)

• Monday & Wednesday  10:45 AM-2 PM
• Tuesday & Thursday 11 AM-Noon; 2 PM-3 PM (in person or online)

Note: By Appointment  

Schedule

Sat, 9:00 AM - 6:00 PM (10/17/2022 - 12/15/2022) Location: M FC 22

Description

The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The course examines specific issues involved in entering overseas markets and in conducting marketing operations on an international as opposed to a ?domestic? scale. Attention is focused on cultural similarities and differences and the variability of the marketing environment around the world; the basics of international trade and economics; and managing the major elements of the international marketing process.

Prerequisite(s): MKT 615