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INTERNATIONAL MARKETING (MKT 626)

Term: 2021-22 Fall

Schedule

Sat, 9:00 AM - 6:00 PM (10/11/2021 - 12/4/2021) Location: M FC OL

Description

The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The course examines specific issues involved in entering overseas markets and in conducting marketing operations on an international as opposed to a ?domestic? scale. Attention is focused on cultural similarities and differences and the variability of the marketing environment around the world; the basics of international trade and economics; and managing the major elements of the international marketing process.

Prerequisite(s): MKT 615