MKT 615 OB - MARKETING STRATEGIES

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MARKETING STRATEGIES (MKT 615)

Term: 2015-16 Spring

Faculty

Dr. Scott Glenn
Dr. Scott GlennShow MyInfo popup for Dr. Scott Glenn

Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

Monday-Thursday (9:00 A.M. to 11:30 A.M.)

Note: By Appointment

Schedule

Sat, 9:00 AM - 6:00 PM (1/18/2016 - 3/12/2016) Location: M FC 37

Description

Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today?s marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.