PROMOTION MGMT (MKT 461)

Term: 2022-23 Spring

Faculty

Dr. Scott GlennShow MyInfo popup for Dr. Scott Glenn

glenns@gbc.edu

Office Hours

• Start Date: Jan 12 2016 7:00AM
• End Date: Jan 12 2016 8:30PM
• Single Date: Jan 1 1753 12:00AM
• Weekly Days:
• Note:

Office Hours

• Start Date: Jan 12 2016 7:00AM
• End Date: Jan 12 2016 8:30PM
• Single Date: Jan 1 1753 12:00AM
• Weekly Days:
• Note:

Office Hours

• Start Date: Jan 12 2016 7:00AM
• End Date: Jan 12 2016 8:30PM
• Single Date: Jan 1 1753 12:00AM
• Weekly Days:
• Note:

Office Hours

• Start Date: Jan 12 2016 7:00AM
• End Date: Jan 12 2016 8:30PM
• Single Date: Jan 1 1753 12:00AM
• Weekly Days:
• Note:

Office Hours

• Start Date: Jan 12 2016 7:00AM
• End Date: Jan 12 2016 8:30PM
• Single Date: Jan 1 1753 12:00AM
• Weekly Days:
• Note:

Office Hours

Monday-Thursday (9:00 A.M. to 11:30 A.M.)

Note: By Appointment

Schedule

Mon-Wed, 6:15 PM - 8:30 PM (1/9/2023 - 3/2/2023) Location: M FC OL

Description

The study of an integrated program of advertising, personal selling, public relations and sales promotion designed to present a company and its targeted consumers. An effective promotion strategy designates the role of communications in achieving an organization’s marketing objectives, and students will analyze successful strategies and create promotional plans adhering to the framework studied in this course.

Prerequisite(s): MGT 202, MKT 205