MKT 386 F2F 01 - INTERNATIONAL MARKETING

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INTERNATIONAL MARKETING (MKT 386)

Term: 2024-25 Fall

Faculty

Dr. Scott Glenn
Dr. Scott GlennShow MyInfo popup for Dr. Scott Glenn

Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

  • Start Date: Jan 12 2016 7:00AM
  • End Date: Jan 12 2016 8:30PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days:
  • Note:


Office Hours

Monday-Thursday (9:00 A.M. to 11:30 A.M.)

Note: By Appointment

Schedule

Tue-Thu, 8:15 AM - 10:45 AM (10/21/2024 - 12/12/2024) Location: M FC 22

Description

This is a managerially oriented course, with an overall objective of developing analytical skills as applied to international marketing. Moreover, this course introduces students to the principles of international marketing. Students gain an understanding of the economic issues driving companies to market internationally. They learn to analyze the global market environment and to formulate and evaluate global market strategies. What is an international marketing strategy? Who uses it? What roles does it play in the organization? This course examines environmental factors affecting marketing management, and is designed to enable students to develop skills to make marketing in the global context. How to find new markets? How to overcome barriers that hinder implementation of marketing programs?

Prerequisite(s): MGT 202, MKT 305