Description
This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis.
Prerequisite(s): PSY 160, SOC 161, ENG 176